For “Antiek Rita” we created a brand-new website to promote open days and appearances at antiques fairs. We deliberately took a completely different approach from the competition, who often put their entire collection online, so that potential customers only get in touch to ask the price of a particular piece. We worked with a photographer to create an attractive overview of selected pieces from the collection and so still draw potential customers to the showroom. In this sector, selling face to face still turns out to work best.
